In under six months, ZOS Agency transformed Auracles into a colossal success story, scaling revenue from $50,000 to $500,000 per month. This remarkable growth was achieved through strategic marketing, engineering, and supply chain innovations. With a focus on creating an evergreen brand, we have positioned Auracles for continued success and scalability beyond the million-dollar mark.
The Problem
Auracles originally relied on 3D printing technology to manufacture their shoes. While innovative, this method proved to be both cost-inefficient and time-consuming due to current technological limitations. The production speed and unit economics were not scalable for broader distribution or consistent demand.
Additionally, the overall supply chain lacked the efficiency and structure necessary to support growth. These challenges posed a serious bottleneck for expansion and product delivery.
The Solution
To address the production bottlenecks, we transitioned Auracles away from 3D printing and into full mold-based manufacturing — enabling consistent output, scalable unit economics, and rapid turnaround times.
We implemented a smart inventory forecasting system that allowed us to launch with minimal risk, utilizing a preorder model to validate demand and generate revenue before production. This ensured lean operations without sacrificing momentum.
At the same time, we built an evergreen performance foundation across Meta, TikTok, and Google Ads, supported by robust retention flows in Klaviyo. Campaigns were powered by branded creative systems, including Nami-style slides and compelling SKU expansions.
Although the brand was initially hesitant to restock best sellers, our deep conviction in long-term brand equity and revenue stability led to a shift in strategy. With the right positioning, restocks became a core pillar of sustained growth.
Timeline Highlights:
- Month 1: Switched from 3D → Mold-based production
- Month 2: Preorder system & forecasting live
- Month 3: Meta & Klaviyo evergreen system built
- Month 4–6: SKU expansion, bestseller restock, $500+
- Month6+: Restocking best sellers, creative verticals scaled on all acquisition channels, compounding growth of 1M+
Conclusion
With the correct infrastructure and brand architecture in place, Auracles scaled with precision and power.
What began as a proof of concept rapidly evolved into a $1M+/month machine, operating in-house with a fully optimized evergreen backend, strategic SKU rollout, and scalable acquisition system.
When you build the right foundation, growth becomes linear — regardless of where you start.