Client: Basement
Focus: Paid Ads + Offer Strategy + Retention Systems
Result: $20K → $70K/Month | Structured Growth Path Unlocked
The Challenge
Before ZOS, Basement was stuck at a ceiling. Maxing out at $20K/month, they had the aesthetic and product but lacked clarity on what to scale, how to structure offers, or how to use paid media and retention channels effectively.
They didn’t need more hype — they needed a model.
The ZOS Solution
ZOS came in and built that model — grounded in data, executed through structure.
Key Plays:
- Ad System Buildout: Used paid ads to increase revenue to $50K/month by testing proven denim creatives and scaling the winners.
- Offer Engineering: Layered in a high-converting promo — buy 2 pairs of denim for a set price — to increase AOV and conversion rates.
- Retention Infrastructure: Activated backend flows across email and SMS to capture full-funnel demand, repeat buyers, and upsells.
The Outcome
- $20K/month scaled → $50K/month from ad + funnel systems
- Layered Offer rollout unlocked a $70K month with 2x denim bundle
- Retention flows activated for LTV compounding
- Basement now has a structured system to compound consistently
Why It Worked
ZOS didn’t just “run ads” — we engineered product-offer-fit, then connected it to paid traffic and backend flows. By aligning Basement’s raw potential with a repeatable system, we unlocked scale without sacrificing brand identity.
With the foundation in place, Basement is now on track for compounding growth every month forward.