Client: Belacartes
Focus: Paid Ads + Retention + Creative-Aligned Growth
Result: First-Ever $50K Month | Founder Bought a House | Model for Global Expansion
The Challenge
Belacartes had all the signs of fashion greatness:
Celebrity co-signs like Yeat.
Cult-level product drops.
No influencer seeding — just raw demand.
But one thing held them back: limited product availability and a deeply artistic creative process that made consistent output difficult to scale.
The ZOS Solution
Rather than fight the creative vision, ZOS built a system that respected it.
Our Strategy:
- Data-Led Paid Ads: Ran performance ads around existing products that already had demand, without compromising brand integrity.
- Maxed-Out Retention: Built out email and SMS flows that captured passive revenue, reactivated past customers, and created consistent backend cash flow.
- Founder Support: Helped guide the brand owner (a high-level creative) to make more strategic decisions — releasing the right pieces at the right time, without compromising his artistic standards.
The Outcome
- Belacartes hit its first-ever $50K month
- Owner used the profit to buy a house
- Retention systems now drive passive, recurring revenue
- A scalable model is now in place — without sacrificing the art
Why It Worked
ZOS didn’t ask Belacartes to change — we asked how we could amplify what made the brand special. By layering infrastructure over genius-level creative direction, we helped unlock consistent revenue, freedom to create, and long-term potential.
Belacartes is now positioned to grow into a global fashion house — on its own terms.